Individually, these metrics were just scraping by, and some didn't even meet the minimum thresholds. However, playtime was the lowest metric - about 3 or 4 minutes. The CPI in the US was higher than the standard $0.5, clocking in at $0.78, although the global figure was much better. The R1 looked promising, comfortably around the acceptable 35% mark, but the R7 fell short of the minimum 7-10% range in the US. We liked the initial prototype and decided to put it to the test, keeping an eye on the early metrics:

With its deceptive simplicity and intricately designed levels that demand precision in calculating and arranging cube values, it promises an engaging experience. Jelly Run 2048 is a hypercasual runner game where players have to match cubes while dodging obstacles. In this article, I join forces with Siarhei Sadouski, CEO of Goolny Games, to unveil the behind-the-scenes narrative of the project's evolution and how adapting to changes mid-journey can be the game changer. We aimed to bring the project to breakeven and then shift gears to our next venture.įast forward six months, and the reimagined Jelly Run 2048 was not just a part of Azur Games' tier-1 hypercasual projects but also boasted 22 million installs and continues to scale. Although the game metrics were barely scratching the surface, they were hopeful. In this guest post, Azur Games producer Milana Gelmanova details how Jelly Run 2048 first came to them and what measures were introduced to evolve the game from its original state into something ready for a successful launch with healthy projections behind it.Īs 2021 came to a close, the team at Goolny Games approached us at Azur Games, armed with a prototype of a hypercasual runner. The team approached Azur Games with its cube runner game Jelly Run 2048, and while the game had a fun concept, the metrics needed to hit the desired mark. Back in 2021, Goolny Games was a small team of 10 working on various prototypes to show publishers.

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